Ruth Health (YC '21)
Personalized, expert virtual care designed for women that makes it easy for them to take control of their health.
Company
Ruth Health (YC '21) is a leader in women's postpartum care, offering a comprehensive app with customized exercise, nutrition, and mental wellness support that's expanded 215% in the last few months are now available in clinics and hospitals nationwide.
User Problems
Users lacked context when picking from menu of services offered and having to spend time researching and deducing which service was right for them. They also wanted the ability to purchase credits for sessions to book services on demand.
From Scratch
Through an in-depth collaboration with the CPO, we meticulously analyzed user data and conduced user interviews to identify the key enhancements for the custom build. To bring the vision to life required creating a new design system and component library while creating polished responsive UI designs.
More Bookings
The facelift on both the UX and UI front resulted in a lift in credits purchased and sessions booked, enabling the company to continue its expansion across the states.
Humayun took our MVP functionality and updated brand guidelines to create a design system and product experience we could be proud of from the ground up while keeping both the new and aspiring mothers we work with firmly in mind. And that too at a rapid clip as he iterated through the various design stages while incorporating stakeholder feedback. He'd be a valuable addition to any early-stage start-up.