Overview:

Roadmunk is a B2B SaaS platform that helps organizations create and share product roadmaps with their teams and stakeholders. As the Product Design Lead, I spearheaded a major UX overhaul, introduced new features, and built a scalable design process to support the company's growth.

Challenges:

  • Complex Data Mapping and Visualization:
    • Users found it challenging to customize and interpret roadmap data effectively.
All Data Table View
  • Onboarding Friction:
    • New users faced difficulties in understanding the platform, leading to a steep learning curve.
  • Scaling Design Processes:
    • The existing design workflow did not support the rapidly growing user base and feature set.

My Role:

Product Design Lead

  • Led the end-to-end redesign of the roadmap visualization experience.
  • Managed and mentored a team of three designers.
  • Collaborated cross-functionally with engineering and product teams to ensure design feasibility.
  • Introduced and optimized design processes for scalability and efficiency.

Process & Approach:

  • User Research & Insights:
    • Conducted interviews with key users to understand pain points and needs.
    • Analyzed product analytics to identify drop-off points in the user journey.
  • Redesigning the Core UX:
    • Simplified complex data visualization through intuitive interactions.
    • Introduced new product roadmap templates to reduce cognitive load.
  • Implementing Design Systems:
    • Established a design system to ensure consistency across features and speed up development cycles.
Before and After Design System Implementation

Results & Impact:

  • 30% Reduction in Onboarding Time:
    • The introduction of product templates helped users get started faster.
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Creating a Roadmap from a Template

  • Enhanced User Engagement:
    • The UX overhaul improved retention rates and feature adoption.
  • Efficient Design Collaboration:
    • Streamlined design workflows enabled quicker iteration and alignment across teams.

Key Learnings:

  • Aligning design with business goals leads to tangible outcomes in user adoption and retention.
  • Scaling design processes is crucial for sustaining long-term product growth.
  • Continuous user feedback is key to refining and evolving the product experience.

Conclusion:

The redesign efforts at Roadmunk not only improved user satisfaction but also set a strong foundation for future product evolution. Managing a design team and working closely with cross-functional teams provided invaluable leadership experience in a fast-paced SaaS environment.